https://www.samuelmurdoch.co.uk Samuel Murdoch - Art Direction, Illustration & Animation Sat, 01 Mar 2025 23:45:07 +0000 https://www.samuelmurdoch.co.uk en https://samuelmurdoch.co.uk/Ugly-Duck-Ltd Sat, 22 Feb 2025 23:57:05 +0000 Samuel Murdoch - Art Direction, Illustration & Animation https://samuelmurdoch.co.uk/Ugly-Duck-Ltd Ugly Duck Animation Studio In 2020 I founded Ugly Duck Ltd, a remote animation studio. Alongside a core team of five, we created work we’re incredibly proud of, consistently delivering high quality content that delighted our clients. As creative director, I wore many hats - lead designer, animator, and producer at times, but my primary focus was always on working directly with clients, overseeing concepts, managing project timelines, and guiding the overall vision of the project in hand. I worked closely with my team, encouraging them to produce some of their best work and we had a lot of fun in the process. Our clients included; Intel, Lyft, Pampers, WWF Vietnam, Reddit, Google, Ben Q, Usbourne, ABBA Voyage, Bowers &amp; Wilkins &amp; High Focus Records to name a few.&nbsp; Please enjoy below, a showreel of our work.&nbsp; <img width="3218" height="2138" width_o="3218" height_o="2138" data-src="https://freight.cargo.site/t/original/i/77f851dc31355149b09f03599411a03ab14798522fd45971d4c8ba6add399d4a/Screenshot-2025-02-23-at-00.10.00.png" data-mid="227046696" border="0" src="https://freight.cargo.site/w/1000/i/77f851dc31355149b09f03599411a03ab14798522fd45971d4c8ba6add399d4a/Screenshot-2025-02-23-at-00.10.00.png" /> Sam Murdoch / Huy Nhat / Joao Rocha / Felix Sanchez /&nbsp;Linh Nguyen / Giap Nguyen&nbsp; / John Valledy / Humb / Fleur Beck / Leo Vodden https://samuelmurdoch.co.uk/Mission-LIT Tue, 17 Jan 2023 12:43:39 +0000 Samuel Murdoch - Art Direction, Illustration & Animation https://samuelmurdoch.co.uk/Mission-LIT Mission LIT I was apporached by You&amp;Us studio to create a series of 50 illustrations and collaborate with creative director Ben Jeffries on concept and integration of the illustrations into the design aethetic of a beautiful coffee table book.&nbsp; ‘Mission LIT’ is a collated anthoglogy of advice for entrepreneurs on how to clarify their goals, motivation and process.&nbsp; The project was commissioned by&nbsp;X&amp;Why&nbsp; coworking studios in London and the book is purchaseable in any of their beautiful spaces. 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width="1511" height="1098" width_o="1511" height_o="1098" data-src="https://freight.cargo.site/t/original/i/fe42eba2080a33c4e059e58d95f38fe9bc3d1fc966ab15c3d97299f2a66861ba/Social6.jpeg" data-mid="165002876" border="0" src="https://freight.cargo.site/w/1000/i/fe42eba2080a33c4e059e58d95f38fe9bc3d1fc966ab15c3d97299f2a66861ba/Social6.jpeg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/064b335ea2d256274e9880ec5e3a53c45c3b4ac5d3761fece35967f40920a339/283871644_739710794120005_2217591124877959020_n.jpg" data-mid="165002858" border="0" src="https://freight.cargo.site/w/1000/i/064b335ea2d256274e9880ec5e3a53c45c3b4ac5d3761fece35967f40920a339/283871644_739710794120005_2217591124877959020_n.jpg" /> https://samuelmurdoch.co.uk/Intel-vPRO Mon, 01 Jul 2024 11:08:04 +0000 Samuel Murdoch - Art Direction, Illustration & Animation https://samuelmurdoch.co.uk/Intel-vPRO Intel vPro 2024 &nbsp;- Reddit Germany Ads -Sometimes we get lucky and a client allows us to run with something and be joyously playful in our approach. This was one of those !&nbsp;I led my team at Ugly Duck to produce two 20s ads and a series of Gifs for Intel, promoting the new vPro software in Germany, my responsibilites included creative direction, storyboarding and 2D FX animation. Thank you to our partners at Reddit Karma Lab and Illo Agency for organising the project.We at Ugly Duck are always happy to work with partners that are open to bold and playful ideas. This kind of relationship really allows the project to evolve into something that we can all be proud of. Creative StrategyMatthew Gerrard - Karma Lab Creative Direction Samuel Murdoch - Ugly Duck Ltd IllustrationInko AnimationJoao Rocha Jared Tomkins2D FX &amp;&nbsp;EditingSamuel Murdoch CompositingFleur Beck <img width="800" height="1000" width_o="800" height_o="1000" data-src="https://freight.cargo.site/t/original/i/b40c077238e7fdf3ab96ee8827bec839d4560e45d414b5b5ed1b00d4ad8cbf58/Megathread_Gif_01_compressed.gif" data-mid="213905723" border="0" src="https://freight.cargo.site/w/800/i/b40c077238e7fdf3ab96ee8827bec839d4560e45d414b5b5ed1b00d4ad8cbf58/Megathread_Gif_01_compressed.gif" /><img width="800" height="1000" width_o="800" height_o="1000" data-src="https://freight.cargo.site/t/original/i/12bca49d180811109e840e9bc41b2dce1519ea2630f9e2ac9acbdaeade85deb2/Megathread_Gif_02_compressed.gif" data-mid="213905724" border="0" src="https://freight.cargo.site/w/800/i/12bca49d180811109e840e9bc41b2dce1519ea2630f9e2ac9acbdaeade85deb2/Megathread_Gif_02_compressed.gif" /><img width="800" height="1000" width_o="800" height_o="1000" data-src="https://freight.cargo.site/t/original/i/93b43309206f3f1c86ffe6881b95275e2d0fc97a0ed3fc1c37fbcfe25a56390b/Megathread_Gif_05_compressed.gif" data-mid="213905727" border="0" src="https://freight.cargo.site/w/800/i/93b43309206f3f1c86ffe6881b95275e2d0fc97a0ed3fc1c37fbcfe25a56390b/Megathread_Gif_05_compressed.gif" /><img width="800" height="1000" width_o="800" height_o="1000" data-src="https://freight.cargo.site/t/original/i/5857d38839706c761a9c4d15db3581076b30fa150f6e5562f113dd60b9262c4b/Megathread_Gif_04_v2_compressed.gif" data-mid="213905725" border="0" src="https://freight.cargo.site/w/800/i/5857d38839706c761a9c4d15db3581076b30fa150f6e5562f113dd60b9262c4b/Megathread_Gif_04_v2_compressed.gif" /> View the full case study here https://samuelmurdoch.co.uk/Ruckus-Films-LA-Branding Tue, 02 Jul 2024 09:18:03 +0000 Samuel Murdoch - Art Direction, Illustration & Animation https://samuelmurdoch.co.uk/Ruckus-Films-LA-Branding Ruckus Films LA - Branding &amp; Motion-I’ve had the pleasure of working with LA based&nbsp;Ruckus Films on two occasions, I worked with them to develop their visual brand identity to project the vibrant and edgy front of house they deserve. Ruckus are a team of established film directors based in Los Angeles creating boundary pushing work in advertising. I worked as art director and lead designer with my team at Ugly Duck to develop a brand style that would be impactful and vibrant across aparrel, web/social and motion. We even created a bespoke font for their company’s ownership.&nbsp; Creative StrategyJJ Adler Art Direction, Design &amp; MotionSamuel Murdoch <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/49cf9c4e76c0a87e9ecabb5a7a1977883ef095a533d52bad27334e18509b329a/Ruckus_landingpage_Anim_2023_v1-ezgif.com-video-to-gif-converter.gif" data-mid="213972089" border="0" src="https://freight.cargo.site/w/800/i/49cf9c4e76c0a87e9ecabb5a7a1977883ef095a533d52bad27334e18509b329a/Ruckus_landingpage_Anim_2023_v1-ezgif.com-video-to-gif-converter.gif" /> <img width="1062" height="1243" width_o="1062" height_o="1243" data-src="https://freight.cargo.site/t/original/i/c334eb294edf09d899778ee7fdb6a6f8dbd3789bd41d30a81e1ff766633cecb0/Screenshot-2024-07-02-at-10.26.19.png" data-mid="213974953" border="0" src="https://freight.cargo.site/w/1000/i/c334eb294edf09d899778ee7fdb6a6f8dbd3789bd41d30a81e1ff766633cecb0/Screenshot-2024-07-02-at-10.26.19.png" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/cd4c44e95f04bec631e0db2666b40da64e1151cbbdf289ff9d18113d4ee6024e/aaa.jpg" data-mid="213974855" border="0" src="https://freight.cargo.site/w/800/i/cd4c44e95f04bec631e0db2666b40da64e1151cbbdf289ff9d18113d4ee6024e/aaa.jpg" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/66be9b827babb468985577693fdaa051e007d3762c3432a15f4f58ddae0c949c/Ruckus_2023_LogoTransition_01-ezgif.com-video-to-gif-converter.gif" data-mid="213972085" border="0" src="https://freight.cargo.site/w/800/i/66be9b827babb468985577693fdaa051e007d3762c3432a15f4f58ddae0c949c/Ruckus_2023_LogoTransition_01-ezgif.com-video-to-gif-converter.gif" /> <img width="800" height="1038" width_o="800" height_o="1038" data-src="https://freight.cargo.site/t/original/i/2c2f82139a4033734059fb7435ba6ffd4a9a817b2e51e167b39d6eba8b43c69e/ruckus_apparel02.jpg" data-mid="213974728" border="0" src="https://freight.cargo.site/w/800/i/2c2f82139a4033734059fb7435ba6ffd4a9a817b2e51e167b39d6eba8b43c69e/ruckus_apparel02.jpg" /> <img width="800" height="1056" width_o="800" height_o="1056" data-src="https://freight.cargo.site/t/original/i/e0f021ba91757081a04111a41eb8064a0c392db3be2f1587d4213e58624a24d2/Screenshot-2024-07-02-at-11.33.50.png" data-mid="213974645" border="0" src="https://freight.cargo.site/w/800/i/e0f021ba91757081a04111a41eb8064a0c392db3be2f1587d4213e58624a24d2/Screenshot-2024-07-02-at-11.33.50.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e135f360f57e341ab991a674cd8eceb621370124aeaa12916394311f68695b18/Ruckus_font_guide_v1.png" data-mid="213972013" border="0" src="https://freight.cargo.site/w/1000/i/e135f360f57e341ab991a674cd8eceb621370124aeaa12916394311f68695b18/Ruckus_font_guide_v1.png" /><img width="995" height="713" width_o="995" height_o="713" data-src="https://freight.cargo.site/t/original/i/a155b73b0de16c9dbeb9a1ff006019e229f1f8c78eb00cb04735b358aea36490/Ruckus_logo_dev_2023_Stage_04_v1-09.jpg" data-mid="213970851" border="0" src="https://freight.cargo.site/w/995/i/a155b73b0de16c9dbeb9a1ff006019e229f1f8c78eb00cb04735b358aea36490/Ruckus_logo_dev_2023_Stage_04_v1-09.jpg" /> Ruckus Films LA - 2021 -This is the original Brand identity, logo design and animated ident we created for Ruckus Films back in 2021 , along with some other supporting brand assets.‘ <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fb220e0765e594247c382e8a2fc142d24ab230fd16debb02697348023bd6f3d5/1.jpg" data-mid="213974248" border="0" src="https://freight.cargo.site/w/1000/i/fb220e0765e594247c382e8a2fc142d24ab230fd16debb02697348023bd6f3d5/1.jpg" /><img width="900" height="1873" width_o="900" height_o="1873" data-src="https://freight.cargo.site/t/original/i/52d57011f37e238d9a7f8e1340570df219ccb1be56a4f538965c1bb4b9b79a78/2.jpg" data-mid="213974822" border="0" src="https://freight.cargo.site/w/900/i/52d57011f37e238d9a7f8e1340570df219ccb1be56a4f538965c1bb4b9b79a78/2.jpg" /> <img width="1500" height="865" width_o="1500" height_o="865" data-src="https://freight.cargo.site/t/original/i/add418a7297fb5e37e75e1fb48a4c56aff98c8a5bda3a261fff302749c725f56/Ruckus_type-bolt_01-03.png" data-mid="213972019" border="0" src="https://freight.cargo.site/w/1000/i/add418a7297fb5e37e75e1fb48a4c56aff98c8a5bda3a261fff302749c725f56/Ruckus_type-bolt_01-03.png" /><img width="5546" height="3698" width_o="5546" height_o="3698" data-src="https://freight.cargo.site/t/original/i/1de8ccf33f16cc106d1e415358687965d28858749fe5810545abdb4f25a15aa4/Ruckus_logo_dev_2023_Stage_03_v1.png" data-mid="213972014" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/1de8ccf33f16cc106d1e415358687965d28858749fe5810545abdb4f25a15aa4/Ruckus_logo_dev_2023_Stage_03_v1.png" /> <img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/f72c488abdaaf2af3d156d9894da6c0e3b0ffd6614942750e8db7cc6da4b9b29/Snapinsta.app_video_C44E884E732C3F0B0B33F38069CC1A93_video_dashinit-ezgif.com-video-to-gif-converter.gif" data-mid="213972096" border="0" src="https://freight.cargo.site/w/720/i/f72c488abdaaf2af3d156d9894da6c0e3b0ffd6614942750e8db7cc6da4b9b29/Snapinsta.app_video_C44E884E732C3F0B0B33F38069CC1A93_video_dashinit-ezgif.com-video-to-gif-converter.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e135f360f57e341ab991a674cd8eceb621370124aeaa12916394311f68695b18/Ruckus_font_guide_v1.png" data-mid="213972013" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/e135f360f57e341ab991a674cd8eceb621370124aeaa12916394311f68695b18/Ruckus_font_guide_v1.png" /><img width="1200" height="1308" width_o="1200" height_o="1308" data-src="https://freight.cargo.site/t/original/i/e04e8ff8f30fcfddb4b3c5afaa2f95894a38213d2519113bfc009e110e027f21/Screenshot-2024-07-02-at-10.47.03.png" data-mid="213972045" border="0" src="https://freight.cargo.site/w/1000/i/e04e8ff8f30fcfddb4b3c5afaa2f95894a38213d2519113bfc009e110e027f21/Screenshot-2024-07-02-at-10.47.03.png" /><img width="1196" height="1280" width_o="1196" height_o="1280" data-src="https://freight.cargo.site/t/original/i/bfe02d64a98169931ee21a59cfd05627a9ff4c94c2062c9311b8f6aed5cfb78e/Screenshot-2024-07-02-at-10.47.12.png" data-mid="213972056" border="0" src="https://freight.cargo.site/w/1000/i/bfe02d64a98169931ee21a59cfd05627a9ff4c94c2062c9311b8f6aed5cfb78e/Screenshot-2024-07-02-at-10.47.12.png" /> https://samuelmurdoch.co.uk/NHS-Recruitment Mon, 21 Jan 2019 14:21:57 +0000 Samuel Murdoch - Art Direction, Illustration & Animation https://samuelmurdoch.co.uk/NHS-Recruitment NHS Recruitment Collaborating with Tilt Creative in Brighton, we developed a series of key images for an NHS recruitment campaign aimed at showcasing various graduate job roles. The campaign targeted Chichester University students, encouraging them to pursue long-term careers within the NHS, with a focus on aspirational growth potential. The results were outstanding, with student inquiries into NHS career paths doubling compared to previous years. Creative Strategy Tilt Creative Art Direction &amp; Illustration Samuel Murdoch <img width="1710" height="957" width_o="1710" height_o="957" data-src="https://freight.cargo.site/t/original/i/26e4e4161f90a5b95f90f182ceaf027516607ee8f6f2cbf09ef4f128aaa5ad3d/Screenshot-2025-03-16-at-22.41.16-2.png" data-mid="228324976" border="0" src="https://freight.cargo.site/w/1000/i/26e4e4161f90a5b95f90f182ceaf027516607ee8f6f2cbf09ef4f128aaa5ad3d/Screenshot-2025-03-16-at-22.41.16-2.png" /> <img width="800" height="1143" width_o="800" height_o="1143" data-src="https://freight.cargo.site/t/original/i/19ab919ac5593a03be3d008228dc86856ffa7bcbf2d76e0472fae78ace23efce/EmergencyContactHandler_NHS_v2_5.jpg" data-mid="49247222" border="0" src="https://freight.cargo.site/w/800/i/19ab919ac5593a03be3d008228dc86856ffa7bcbf2d76e0472fae78ace23efce/EmergencyContactHandler_NHS_v2_5.jpg" /> 'Emergency Call Handler' <img width="800" height="1143" width_o="800" height_o="1143" data-src="https://freight.cargo.site/t/original/i/37443ffd09aaf28ff7d8b7808a0ebc2593d678ee7b74e73627c501b70230168f/AdvocacyWorker_NHS_v2_6.jpg" data-mid="49247223" border="0" src="https://freight.cargo.site/w/800/i/37443ffd09aaf28ff7d8b7808a0ebc2593d678ee7b74e73627c501b70230168f/AdvocacyWorker_NHS_v2_6.jpg" /> 'Advocacy Worker' <img width="800" height="1143" width_o="800" height_o="1143" data-src="https://freight.cargo.site/t/original/i/7b13074c76fec4fd825f802b4db1c0a5516a9a51a53a53f7baf894b64c699ec7/Nurse_NHS_v3_3.jpg" data-mid="49247220" border="0" src="https://freight.cargo.site/w/800/i/7b13074c76fec4fd825f802b4db1c0a5516a9a51a53a53f7baf894b64c699ec7/Nurse_NHS_v3_3.jpg" /> 'Nurse' <img width="800" height="1143" width_o="800" height_o="1143" data-src="https://freight.cargo.site/t/original/i/47fb1570f41610c34fb00667db4994be561d6083e4cabee8367978244664f0a8/PhysioAssisstant_NHS_v3-copy_1.jpg" data-mid="49247218" border="0" src="https://freight.cargo.site/w/800/i/47fb1570f41610c34fb00667db4994be561d6083e4cabee8367978244664f0a8/PhysioAssisstant_NHS_v3-copy_1.jpg" /> 'Physio Assistant' <img width="800" height="1143" width_o="800" height_o="1143" data-src="https://freight.cargo.site/t/original/i/4a49c2a1dc67caf924496360d2ca5c7df9ce28abfd25dc9a1c3ed2a9c54b28b9/ParamedicAssisstant_NHS_v3_2.jpg" data-mid="49247219" border="0" src="https://freight.cargo.site/w/800/i/4a49c2a1dc67caf924496360d2ca5c7df9ce28abfd25dc9a1c3ed2a9c54b28b9/ParamedicAssisstant_NHS_v3_2.jpg" /> 'Paramedic Assistant' <img width="800" height="426" width_o="800" height_o="426" data-src="https://freight.cargo.site/t/original/i/bfb04179a18460befe185c8e451f37056e93e7cfddcdb0750080dfe9915c5897/HeaderImage_NHS_v3b_4.jpg" data-mid="49247221" border="0" src="https://freight.cargo.site/w/800/i/bfb04179a18460befe185c8e451f37056e93e7cfddcdb0750080dfe9915c5897/HeaderImage_NHS_v3b_4.jpg" /> https://samuelmurdoch.co.uk/Pampers-Ads Tue, 25 Feb 2025 12:14:18 +0000 Samuel Murdoch - Art Direction, Illustration & Animation https://samuelmurdoch.co.uk/Pampers-Ads Pampers Pooper Heroes! Working in collaboration with Reddit and Illo Agency London, I directed my team at Ugly Duck in creating two animated ads to promote Pamper’s new product, the ‘Cruiser 360’ ! We developed a concept that transports you into the wonderful world of a child’s imagination, riding cosmic polar bears across solar systems and hoverboards down rainbow racetracks. The narrative was adapted from the anecdotal stories of Reddit’s contributors. It was a joy to develop such a fun and action packed concept, pulling in retro gaming and cartoon references which all added to the overall appeal and nostalgic impact of the piece. <img width="1200" height="1697" width_o="1200" height_o="1697" data-src="https://freight.cargo.site/t/original/i/51f5e5e51938dcda282a69ccf9a3d18a9bcf85c73241bcdb74a407f9feef695a/A2_Poster_Pampers_WEB_v5.jpg" data-mid="227187265" border="0" src="https://freight.cargo.site/w/1000/i/51f5e5e51938dcda282a69ccf9a3d18a9bcf85c73241bcdb74a407f9feef695a/A2_Poster_Pampers_WEB_v5.jpg" /> <img width="3400" height="1868" width_o="3400" height_o="1868" data-src="https://freight.cargo.site/t/original/i/46c4365039c8fcda2c5d17e3301aa03f10893589c0dd7ee9933e8fea55f9a49f/pampers_stb_0001_Layer-1.jpg" data-mid="227187273" border="0" src="https://freight.cargo.site/w/1000/i/46c4365039c8fcda2c5d17e3301aa03f10893589c0dd7ee9933e8fea55f9a49f/pampers_stb_0001_Layer-1.jpg" /> <img width="3400" height="1868" width_o="3400" height_o="1868" data-src="https://freight.cargo.site/t/original/i/a7cbcd2f184af9428cefa78b5dd2c7455c413b0cf0ccbab54c70855850cec0bf/pampers_stb_0000_Layer-1-copy.jpg" data-mid="227187269" border="0" src="https://freight.cargo.site/w/1000/i/a7cbcd2f184af9428cefa78b5dd2c7455c413b0cf0ccbab54c70855850cec0bf/pampers_stb_0000_Layer-1-copy.jpg" /> Creative StrategyAshton Dunn - Reddit Creative Direction&nbsp; Samuel MurdochStoryboardingSamuel Murdoch William LuongIllustrationWilliam LuongAnimationJoao Rocha Jared TomkinsCompositingFleur BeckSound DesignJohn ValledyEditingSamuel Murdoch https://samuelmurdoch.co.uk/Deloitte-Lead-Design Sat, 01 Mar 2025 23:45:07 +0000 Samuel Murdoch - Art Direction, Illustration & Animation https://samuelmurdoch.co.uk/Deloitte-Lead-Design Deloitte Onboarding I worked with Tilt Creative in Brighton, leading design on key images for Deloitte's onboarding program. New graduates joining Deloitte received detailed training during their first month, but there was previously a lack of support before or after those sessions. We created simple, engaging content that appeals to young people, available from the moment they get their job offer and whenever they need help. This approach aimed to make their experience easier and more supportive, helping them succeed by removing any barriers to using the content. Deloitte’s visual graphic language is built around the concept of a circular economy. <img width="3400" height="1790" width_o="3400" height_o="1790" data-src="https://freight.cargo.site/t/original/i/0bc79a6b6cad8a039c6e6dbfbf9820e94b91b264286589bdcba4a7facd3ab5cd/Screenshot-2025-03-16-at-21.01.43.png" data-mid="228322093" border="0" src="https://freight.cargo.site/w/1000/i/0bc79a6b6cad8a039c6e6dbfbf9820e94b91b264286589bdcba4a7facd3ab5cd/Screenshot-2025-03-16-at-21.01.43.png" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/1eac748a6744af828b13d436e02285a43344f8b1af222953b9ffe11eeeba36dc/Deloitte_pageheaders_website_2015_0000_Layer-10.jpg" data-mid="227451141" border="0" src="https://freight.cargo.site/w/960/i/1eac748a6744af828b13d436e02285a43344f8b1af222953b9ffe11eeeba36dc/Deloitte_pageheaders_website_2015_0000_Layer-10.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/bdd2a6f18173e0451c4a1b010bb5091a3c8893574605712d529962c5f63baa1f/Deloitte_pageheaders_website_2015_0006_Layer-4.jpg" data-mid="227451147" border="0" src="https://freight.cargo.site/w/960/i/bdd2a6f18173e0451c4a1b010bb5091a3c8893574605712d529962c5f63baa1f/Deloitte_pageheaders_website_2015_0006_Layer-4.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/a577638ae50e940be0635348eb486b6f2cc47391130a2e2f440ab212343c72df/Deloitte_pageheaders_website_2015_0004_Layer-6.jpg" data-mid="227451145" border="0" src="https://freight.cargo.site/w/960/i/a577638ae50e940be0635348eb486b6f2cc47391130a2e2f440ab212343c72df/Deloitte_pageheaders_website_2015_0004_Layer-6.jpg" /> <img width="1920" height="1092" width_o="1920" height_o="1092" data-src="https://freight.cargo.site/t/original/i/9d2286a64289718b76cb7e05fdeb8fe0a2eccfe61e4755aa54427601ca840c3a/d_dd_banner1.jpg" data-mid="228322091" border="0" src="https://freight.cargo.site/w/1000/i/9d2286a64289718b76cb7e05fdeb8fe0a2eccfe61e4755aa54427601ca840c3a/d_dd_banner1.jpg" /> <img width="1920" height="1273" width_o="1920" height_o="1273" data-src="https://freight.cargo.site/t/original/i/54c33b3e8b4921feca684bd5d68320bf774d1599cef70dc84fefe3a5c2279649/999.jpg" data-mid="228396764" border="0" src="https://freight.cargo.site/w/1000/i/54c33b3e8b4921feca684bd5d68320bf774d1599cef70dc84fefe3a5c2279649/999.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/c58e7b1fb954416e2e9fe28b4620741e10d5dda0c71c4a43a781aecbab61de76/Deloitte_pageheaders_website_2015_0001_Layer-9.jpg" data-mid="227451142" border="0" src="https://freight.cargo.site/w/960/i/c58e7b1fb954416e2e9fe28b4620741e10d5dda0c71c4a43a781aecbab61de76/Deloitte_pageheaders_website_2015_0001_Layer-9.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/027f0e4b28ab02590fe7b04a36179b6104184b07d3a2d284503136a0de799781/Deloitte_pageheaders_website_2015_0002_Layer-8.jpg" data-mid="227451143" border="0" src="https://freight.cargo.site/w/960/i/027f0e4b28ab02590fe7b04a36179b6104184b07d3a2d284503136a0de799781/Deloitte_pageheaders_website_2015_0002_Layer-8.jpg" /> <img width="1920" height="1092" width_o="1920" height_o="1092" data-src="https://freight.cargo.site/t/original/i/6b6e140a05f9a77b68270c7b4113f2bcd004c428d7bc8607edca45c8105f6784/d_dd_banner2.jpg" data-mid="228322092" border="0" src="https://freight.cargo.site/w/1000/i/6b6e140a05f9a77b68270c7b4113f2bcd004c428d7bc8607edca45c8105f6784/d_dd_banner2.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/56088901c699a4d08d93188c6de7859798fca608424950a746d22dd3e512998f/Deloitte_pageheaders_website_2015_0003_Layer-7.jpg" data-mid="227451144" border="0" src="https://freight.cargo.site/w/960/i/56088901c699a4d08d93188c6de7859798fca608424950a746d22dd3e512998f/Deloitte_pageheaders_website_2015_0003_Layer-7.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/57caf89885a4f999c83d6a380d874b8888add46a00aabf4b64577ce18db40304/Deloitte_pageheaders_website_2015_0005_Layer-5.jpg" data-mid="227451146" border="0" src="https://freight.cargo.site/w/960/i/57caf89885a4f999c83d6a380d874b8888add46a00aabf4b64577ce18db40304/Deloitte_pageheaders_website_2015_0005_Layer-5.jpg" /> <img width="3272" height="1754" width_o="3272" height_o="1754" data-src="https://freight.cargo.site/t/original/i/dd8f0d13952830ad702cd39835f33c24c91f74cb370d9010f669013ba4a6c0d6/Screenshot-2025-03-16-at-21.07.05.png" data-mid="228322094" border="0" src="https://freight.cargo.site/w/1000/i/dd8f0d13952830ad702cd39835f33c24c91f74cb370d9010f669013ba4a6c0d6/Screenshot-2025-03-16-at-21.07.05.png" /> https://samuelmurdoch.co.uk/Publishing Fri, 14 Nov 2014 17:36:23 +0000 Samuel Murdoch - Art Direction, Illustration & Animation https://samuelmurdoch.co.uk/Publishing Publishing Select book cover designs and other publishing work from my portfolio. Publications by Harper Collins, Faber &amp; Faber and Pan Macmillan <img width="650" height="982" width_o="650" height_o="982" data-src="https://freight.cargo.site/t/original/i/1f9659486c85d058755f1654d1d6d05b8ffc7d1247afb42739cdc3b36da41059/aaa.jpg" data-mid="210893501" border="0" src="https://freight.cargo.site/w/650/i/1f9659486c85d058755f1654d1d6d05b8ffc7d1247afb42739cdc3b36da41059/aaa.jpg" /> <img width="650" height="975" width_o="650" height_o="975" data-src="https://freight.cargo.site/t/original/i/592639b36f32a72aef28a07fcec5e42d89ec9773d57329fcadd20d163cbf5c09/TGLORNStg3---006_1.jpg" data-mid="49247377" border="0" src="https://freight.cargo.site/w/650/i/592639b36f32a72aef28a07fcec5e42d89ec9773d57329fcadd20d163cbf5c09/TGLORNStg3---006_1.jpg" /> <img width="650" height="862" width_o="650" height_o="862" data-src="https://freight.cargo.site/t/original/i/5e26bc0d47e84b98425441a1fd8645ed10782fc7d8cce1624533998752bbf638/_DSC2560_22.jpg" data-mid="49247383" border="0" src="https://freight.cargo.site/w/650/i/5e26bc0d47e84b98425441a1fd8645ed10782fc7d8cce1624533998752bbf638/_DSC2560_22.jpg" /> <img width="650" height="920" width_o="650" height_o="920" data-src="https://freight.cargo.site/t/original/i/3ae0abfeaf7b6ee121d78df46c52c2146f204aa68764ef56299df373f55d578d/Meditation_on_murder_Cover_003.jpg" data-mid="49247376" border="0" src="https://freight.cargo.site/w/650/i/3ae0abfeaf7b6ee121d78df46c52c2146f204aa68764ef56299df373f55d578d/Meditation_on_murder_Cover_003.jpg" /> <img width="650" height="886" width_o="650" height_o="886" data-src="https://freight.cargo.site/t/original/i/25e565b71002a5ed1f34d4cadecbc7a3bc77a502abe7f94a4673c52e6eba027d/_DSC2552.jpg" data-mid="49247381" border="0" src="https://freight.cargo.site/w/650/i/25e565b71002a5ed1f34d4cadecbc7a3bc77a502abe7f94a4673c52e6eba027d/_DSC2552.jpg" /> <img width="650" height="987" width_o="650" height_o="987" data-src="https://freight.cargo.site/t/original/i/f94bdd0b5598da1d242bea9ad056e38d6a98975c6a0b9dac69ace99e51b58c8d/English-boy_web_v1_650_650.jpg" data-mid="49247379" border="0" src="https://freight.cargo.site/w/650/i/f94bdd0b5598da1d242bea9ad056e38d6a98975c6a0b9dac69ace99e51b58c8d/English-boy_web_v1_650_650.jpg" /> <img width="650" height="431" width_o="650" height_o="431" data-src="https://freight.cargo.site/t/original/i/67b29322cea00181f03bfd710a597f1929d93338122cc2966801fb70e4cb28fe/abc.jpg" data-mid="211058700" border="0" src="https://freight.cargo.site/w/650/i/67b29322cea00181f03bfd710a597f1929d93338122cc2966801fb70e4cb28fe/abc.jpg" /> <img width="660" height="494" width_o="660" height_o="494" data-src="https://freight.cargo.site/t/original/i/d0cfa14e0a55cf6664dd727f65c7edaebabcb02a1b23a242ba84aaab6702195e/1012_1.1416330029_660.jpg" data-mid="49247384" border="0" src="https://freight.cargo.site/w/660/i/d0cfa14e0a55cf6664dd727f65c7edaebabcb02a1b23a242ba84aaab6702195e/1012_1.1416330029_660.jpg" /> <img width="650" height="407" width_o="650" height_o="407" data-src="https://freight.cargo.site/t/original/i/628d091378f1e6a4fb5c1b959c07ab579a9aec34b4774bb98056eac52c8b7a02/2.png" data-mid="210894918" border="0" src="https://freight.cargo.site/w/650/i/628d091378f1e6a4fb5c1b959c07ab579a9aec34b4774bb98056eac52c8b7a02/2.png" /> <img width="650" height="487" width_o="650" height_o="487" data-src="https://freight.cargo.site/t/original/i/0307c39a2e329e05b50a1b0869052c4d94f898ba3761597f8903e5183d16bd01/bb.jpg" data-mid="210894920" border="0" src="https://freight.cargo.site/w/650/i/0307c39a2e329e05b50a1b0869052c4d94f898ba3761597f8903e5183d16bd01/bb.jpg" /> <img width="650" height="429" width_o="650" height_o="429" data-src="https://freight.cargo.site/t/original/i/4e9644577c1885bc5ded603be3f4a923d1b8e34eaf9b41237f388f56f02cd180/1.png" data-mid="210894917" border="0" src="https://freight.cargo.site/w/650/i/4e9644577c1885bc5ded603be3f4a923d1b8e34eaf9b41237f388f56f02cd180/1.png" /> <img width="650" height="998" width_o="650" height_o="998" data-src="https://freight.cargo.site/t/original/i/93c410fc21a39661503f3aa7ead7f9390540edb600999d7035418f44153bdb74/CherryBlossomDreams02_001.jpg" data-mid="49247371" border="0" src="https://freight.cargo.site/w/650/i/93c410fc21a39661503f3aa7ead7f9390540edb600999d7035418f44153bdb74/CherryBlossomDreams02_001.jpg" /> <img width="650" height="495" width_o="650" height_o="495" data-src="https://freight.cargo.site/t/original/i/cf3caa9e852e88ac5306e688ad35cf644f89a2254982f8dd269a5bae5186852f/Cover_MockupWeb_7_800_27.jpg" data-mid="210895013" border="0" src="https://freight.cargo.site/w/650/i/cf3caa9e852e88ac5306e688ad35cf644f89a2254982f8dd269a5bae5186852f/Cover_MockupWeb_7_800_27.jpg" /><img width="650" height="434" width_o="650" height_o="434" data-src="https://freight.cargo.site/t/original/i/98c54d16dce472f3d49921c72cdbce0fd822615abbb93a89d8a14d6e0f37acee/assss.jpg" data-mid="211059200" border="0" src="https://freight.cargo.site/w/650/i/98c54d16dce472f3d49921c72cdbce0fd822615abbb93a89d8a14d6e0f37acee/assss.jpg" /> <img width="650" height="559" width_o="650" height_o="559" data-src="https://freight.cargo.site/t/original/i/4ffb135fc990bb83d15f7fe1abb82063cba410538e2ff009dc7a2427eb356ece/bald2.jpg" data-mid="211057158" border="0" src="https://freight.cargo.site/w/650/i/4ffb135fc990bb83d15f7fe1abb82063cba410538e2ff009dc7a2427eb356ece/bald2.jpg" /><img width="650" height="650" width_o="650" height_o="650" data-src="https://freight.cargo.site/t/original/i/17121ed6a74e96a990e1375a920be403d04a90222ad94e376f3af3f28ee2212a/b.jpeg" data-mid="210893525" border="0" src="https://freight.cargo.site/w/650/i/17121ed6a74e96a990e1375a920be403d04a90222ad94e376f3af3f28ee2212a/b.jpeg" /><img width="650" height="519" width_o="650" height_o="519" data-src="https://freight.cargo.site/t/original/i/2935c7c242f48d987c3dcb9b219fc8d7d42a76562bbdd3a69525be51744f68de/ccc.jpeg" data-mid="210893505" border="0" src="https://freight.cargo.site/w/650/i/2935c7c242f48d987c3dcb9b219fc8d7d42a76562bbdd3a69525be51744f68de/ccc.jpeg" /> <img width="650" height="993" width_o="650" height_o="993" data-src="https://freight.cargo.site/t/original/i/c6f4e545b8aee09319dd76441489880feff74e8306db40df54e29da2e8bcd95a/louise_Rennison.jpg" data-mid="49247375" border="0" src="https://freight.cargo.site/w/650/i/c6f4e545b8aee09319dd76441489880feff74e8306db40df54e29da2e8bcd95a/louise_Rennison.jpg" /> <img width="650" height="433" width_o="650" height_o="433" data-src="https://freight.cargo.site/t/original/i/d44e107dd32f559a02e55f2a7c6a1cdde7dc5a4fdaf3fc2e5c00a1ce85aab201/Screenshot-2024-05-16-at-06.40.23.png" data-mid="211057492" border="0" src="https://freight.cargo.site/w/650/i/d44e107dd32f559a02e55f2a7c6a1cdde7dc5a4fdaf3fc2e5c00a1ce85aab201/Screenshot-2024-05-16-at-06.40.23.png" /> <img width="650" height="581" width_o="650" height_o="581" data-src="https://freight.cargo.site/t/original/i/cd0c26a458ddcddb4a7ea7959d7bc3e7d87a7f8ac4885730125e0d8d436ef5a0/Pan_Mac_POY_009.jpg" data-mid="211055790" border="0" src="https://freight.cargo.site/w/650/i/cd0c26a458ddcddb4a7ea7959d7bc3e7d87a7f8ac4885730125e0d8d436ef5a0/Pan_Mac_POY_009.jpg" /> <img width="650" height="559" width_o="650" height_o="559" data-src="https://freight.cargo.site/t/original/i/1ae31180ee7b5bc4d892c12e9f48e0a5484da9b09203c17b8d1230d05f4ed0da/Pan_Mac_POY_010-copy.jpg" data-mid="211055791" border="0" src="https://freight.cargo.site/w/650/i/1ae31180ee7b5bc4d892c12e9f48e0a5484da9b09203c17b8d1230d05f4ed0da/Pan_Mac_POY_010-copy.jpg" /> <img width="650" height="866" width_o="650" height_o="866" data-src="https://freight.cargo.site/t/original/i/8e661ab4dca441b6527c3e5ad64e2d227ec9fe610fe912fa142d784439fe8146/19955.970.jpg" data-mid="210894549" border="0" src="https://freight.cargo.site/w/650/i/8e661ab4dca441b6527c3e5ad64e2d227ec9fe610fe912fa142d784439fe8146/19955.970.jpg" /><img width="650" height="426" width_o="650" height_o="426" data-src="https://freight.cargo.site/t/original/i/9567a9c2fa4d64d1962a9552cfc52359944aea73e0375be0053e177c7ce8e078/111449.png" data-mid="210894541" border="0" src="https://freight.cargo.site/w/650/i/9567a9c2fa4d64d1962a9552cfc52359944aea73e0375be0053e177c7ce8e078/111449.png" /> https://samuelmurdoch.co.uk/National-Portrait-gallery-Legends Sun, 23 Feb 2025 15:33:05 +0000 Samuel Murdoch - Art Direction, Illustration & Animation https://samuelmurdoch.co.uk/National-Portrait-gallery-Legends National Portrait Gallery LEGENDS Exhibition I was hired by Art Director Lorna Allen to lead the motion design and video editing for a large scale media wall that was recently featured in the ‘Legends’ exhibition by photographer Zoe Law at the National Portrait Gallery, London. LEGENDS BY ZOE LAW 29 November 2024 - 2 March 2025 The exhibition features striking portrait photography of an iconic list of stand out individuals.&nbsp;From World Cup-winning footballer, Sir Bobby Charlton, to the co-founder of UK Black Pride, Lady Phyll, Noel Gallagher, Irvine Welsh, Cibil Shepherd, Orlando Bloom, Alan Mcgee, Sharleen Spiteri, Dr Noki and more, the list goes on.&nbsp;It was an honour to be involved in this exhibition at one of London’s most prestigious and historic art galleries. The audio track of the video is a 6 minute compsure of Champagne Super Nova released by Noel Gallagher exclusively for the exhibition.&nbsp; <img width="1200" height="1500" width_o="1200" height_o="1500" data-src="https://freight.cargo.site/t/original/i/0c01a7d952baaec72c433992e28419c84c692295a25b6832a65cca0868ca8bc1/Noel-Gallagher-zoe-law-legends-2-1200x1500.jpg" data-mid="227086506" border="0" src="https://freight.cargo.site/w/1000/i/0c01a7d952baaec72c433992e28419c84c692295a25b6832a65cca0868ca8bc1/Noel-Gallagher-zoe-law-legends-2-1200x1500.jpg" /> <img width="2048" height="1463" width_o="2048" height_o="1463" data-src="https://freight.cargo.site/t/original/i/4a2f006524faae7f2f53e5a7102b2a2b9ee885391af092befa1e0b859b3fe5fd/1741209864799.jpg" data-mid="227726310" border="0" src="https://freight.cargo.site/w/1000/i/4a2f006524faae7f2f53e5a7102b2a2b9ee885391af092befa1e0b859b3fe5fd/1741209864799.jpg" /> <img width="2048" height="1486" width_o="2048" height_o="1486" 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data-src="https://freight.cargo.site/t/original/i/9a44fb3ec44f5d6f65388e627398c753a978b9567bb97415f1a31be5ef2f0854/Pam-Hogg-zoe-law-legends-2-1200x1799.jpg" data-mid="227086515" border="0" src="https://freight.cargo.site/w/1000/i/9a44fb3ec44f5d6f65388e627398c753a978b9567bb97415f1a31be5ef2f0854/Pam-Hogg-zoe-law-legends-2-1200x1799.jpg" /> <img width="1200" height="1679" width_o="1200" height_o="1679" data-src="https://freight.cargo.site/t/original/i/6930db31d9b92a525dfee7ab8b218f320183c15740055b636eb3dd3e1de1c8c2/NOKI-zoe-law-legends-2-1200x1679.jpg" data-mid="227086513" border="0" src="https://freight.cargo.site/w/1000/i/6930db31d9b92a525dfee7ab8b218f320183c15740055b636eb3dd3e1de1c8c2/NOKI-zoe-law-legends-2-1200x1679.jpg" /> <img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/10ce6357e72d9a7b08b9737bc0c92df9fc3796c739053b768c106602ea6b228a/Alan-McGee-zoe-law-legends-2-1200x1600.jpg" data-mid="227086508" border="0" src="https://freight.cargo.site/w/1000/i/10ce6357e72d9a7b08b9737bc0c92df9fc3796c739053b768c106602ea6b228a/Alan-McGee-zoe-law-legends-2-1200x1600.jpg" /><img width="1200" height="750" width_o="1200" height_o="750" data-src="https://freight.cargo.site/t/original/i/cd11e730e1e70da91e0eac180b6c468d5a84afa0facc741cfb9daa79bac1c6dc/Irvine-Welsh-zoe-law-legends-4-1200x750.jpg" data-mid="227086511" border="0" src="https://freight.cargo.site/w/1000/i/cd11e730e1e70da91e0eac180b6c468d5a84afa0facc741cfb9daa79bac1c6dc/Irvine-Welsh-zoe-law-legends-4-1200x750.jpg" /> <img width="1200" height="1799" width_o="1200" height_o="1799" data-src="https://freight.cargo.site/t/original/i/82ccd25562e869b5320b44e43aa5c9862cb45293b0f97007a8f4c13951b4d162/Tara-St-Hill-zoe-law-legends-2-1200x1799.jpg" data-mid="227086517" border="0" src="https://freight.cargo.site/w/1000/i/82ccd25562e869b5320b44e43aa5c9862cb45293b0f97007a8f4c13951b4d162/Tara-St-Hill-zoe-law-legends-2-1200x1799.jpg" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/3533c240225e135388537ac5e5305c34563c1e5f74ed5cce53cb27f4dc4a44f4/Dreph-zoe-law-legends-2-1200x800.jpg" data-mid="227086509" border="0" src="https://freight.cargo.site/w/1000/i/3533c240225e135388537ac5e5305c34563c1e5f74ed5cce53cb27f4dc4a44f4/Dreph-zoe-law-legends-2-1200x800.jpg" /> https://samuelmurdoch.co.uk/BAO-WOW-Branding Wed, 26 Feb 2025 23:38:54 +0000 Samuel Murdoch - Art Direction, Illustration & Animation https://samuelmurdoch.co.uk/BAO-WOW-Branding Bao Wow BrandingHanoi Vietnam Back when I was living in Hanoi I had the pleasure of creating the branding for a restaurant called Bao Wow. I built a utilitarian language of black + white, bold type, and a memorable characterful logo inspired by the traditional hand carved stone ink block printing found in Vietnam. We applied the new brand visual language to murals, bespoke beverages, utensils, packaging, uniforms and their website. In 2019, Bao Wow became the top rated restaurant on Trip Advisor in Hanoi, a city of 8.5 million residents.&nbsp; Bao Wow make the finest bao’s in Hanoi, the flavours are divine and the atmosphere is electric. They are still one of Hanoi’s top rated restaurants today in 2025. <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/62ad77f06c4f9101d42d04b7d011194a0ca5c1cf3d461a79c3671c1aa7c53305/BAOWOW_logo_02-ezgif.com-optimize-1.gif" data-mid="227801479" border="0" src="https://freight.cargo.site/w/800/i/62ad77f06c4f9101d42d04b7d011194a0ca5c1cf3d461a79c3671c1aa7c53305/BAOWOW_logo_02-ezgif.com-optimize-1.gif" /><img width="3436" height="1910" width_o="3436" height_o="1910" data-src="https://freight.cargo.site/t/original/i/eed4bf908e643f6115816ec73e5d56e1cafd1aebeb99700f03369e35c0bdd1a9/Screenshot-2025-02-22-at-20.17.47.png" data-mid="227301065" border="0" src="https://freight.cargo.site/w/1000/i/eed4bf908e643f6115816ec73e5d56e1cafd1aebeb99700f03369e35c0bdd1a9/Screenshot-2025-02-22-at-20.17.47.png" /> <img width="1366" height="1366" width_o="1366" height_o="1366" 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data-src="https://freight.cargo.site/t/original/i/3b97ba030f950afd5567b72921855b386cff2dc219b8abe866638159b6b54b90/483990784_18270148135253123_7846527760805405079_n.jpeg" data-mid="228212128" border="0" src="https://freight.cargo.site/w/1000/i/3b97ba030f950afd5567b72921855b386cff2dc219b8abe866638159b6b54b90/483990784_18270148135253123_7846527760805405079_n.jpeg" /> Today in 2025, Bao Wow continues to be one of the most popular restaurants in Hanoi, with an expanded venue and a bustling delivery service.&nbsp; <img width="3436" height="5270" width_o="3436" height_o="5270" data-src="https://freight.cargo.site/t/original/i/8f39fb34110b1d3187b8f171a28a650c08ab28f816c46924e582ef3998d5e8eb/Screenshot-2025-02-22-at-20.15.48.png" data-mid="227301415" border="0" src="https://freight.cargo.site/w/1000/i/8f39fb34110b1d3187b8f171a28a650c08ab28f816c46924e582ef3998d5e8eb/Screenshot-2025-02-22-at-20.15.48.png" /> <img width="1024" height="683" width_o="1024" height_o="683" 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